Graphic design process
Are you wondering how the creative process of our graphic designs takes place?
Here is the summary as seen by one of our sketchers:
- Receiving the image
It all starts with an idea or thesis that needs to be illustrated. This can come from my head, or from the client I'm working for.
- Drawing of the structure
Once the idea is clear in my mind, I make a quick sketch to define the structure of the image with basic shapes and lines, as well as its main elements.
- Base color
During this stage, I add color to the sketch with flat tints and gradients using a mix of digital and traditional media. This process is very important because it helps me visualize the final result before I start working on it.
- Coloring
In this step, I define the main colors of each element and adjust their hue, saturation, and brightness until together they create a good composition.
- Deleting lines
Once I'm happy with how the whole thing looks, I delete all the lines from my sketch which removes them without affecting the underlying base colors.
- Titles and textures
I then start adding details and textures to highlight certain aspects of the design, such as an old vintage look or a more modern one, depending on what best suits the image I want to give and I add the title at the client's request in a font that harmonizes with the whole.
